Overview:

The field of digital marketing incorporates all marketing efforts that make use of an electronic device or the internet. In the current business environment, organisations seek to leverage digital marketing channels such as search engines, social media, email, and other websites to connect with current and prospective customers. Digital marketing is defined using numerous digital tactics and channels to connect with customers where they spend much of their time which is increasingly online. From the organisations website to online branding assets, digital advertising, email marketing, online brochures, and beyond there’s a spectrum of tactics that fall under the term of “digital marketing”.